Google Ads offers multiple campaign types, and one of the most common starting points for contractors is the Smart Campaign. Google promotes them as quick to set up, simple to run, and ideal for small businesses. And it’s true — Smart Campaigns can get your ads online fast, with very little effort.
But what you gain in speed, you lose in control. For contractors who want serious growth and higher-quality leads, Smart Campaigns often fall short.
Contractors don’t just want clicks. They want specific, profitable projects — kitchen remodels, additions, decks, or service calls that align with their business goals. That requires precision targeting, structured campaigns, and conversion tracking.
Smart Campaigns can’t deliver that level of control. They often generate mixed-quality leads and leave contractors in the dark about where their budget is going.
Google Ads Smart Campaigns live up to their name — they’re smart in how easy they are to set up, but they’re not strategic. For contractors who want reliable, high-quality leads and the ability to scale, Smart Campaigns should be a temporary stepping stone, not the core of your advertising strategy.
At B&G Growth Marketing, we build Google Ads systems designed for control, scale, and profitability — so contractors know exactly where their budget is going and how it’s bringing results.
Turn tactics into traction with a strategy built to perform, no guesswork, no fluff, just results.
