Where Mission Meets Marketing

Our Commitment to Community

At B&G, we believe that strategy and service go hand in hand. While most of our work helps service businesses grow, a meaningful part of what we do is reserved for nonprofits and community organizations that are making a difference in Richmond VA and beyond.
We don't just show up with a marketing plan. We roll up our sleeves, contribute our time, and invest in the causes that move us.
Community Impact

Start bold. Stay different.

Helping mission-driven organizations grow with strategy, support, and heart.

Heart & Hope (2023)

Heart & Hope supports individuals and families working to break the cycle of incarceration through recidivism prevention, family counseling, and reentry services, helping people successfully transition back into their communities.

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What B&G Did:‍

B&G Collective provided pro bono website design and development for Heart & Hope, along with ongoing digital marketing consultation to help the organization reach the people and communities it serves.

Dinwiddie County – Christmas Mother (2024)

The Christmas Mother program in Dinwiddie County is a local, volunteer-driven effort that delivers holiday support directly to families in need throughout the community.


What B&G Did:

‍B&G Collective supported the Christmas Mother program with volunteer coordination and event planning, along with on-site, boots-on-the-ground support to help the effort run smoothly.

The Healing Trees (2025)

Based in Colonial Heights, The Healing Trees delivers counseling and psychotherapy services along with professional development for mental health providers, with a focus on reaching underserved communities, including BIPOC populations who often face barriers to accessing care.
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What B&G Did:
B&G Collective managed The Healing Trees' Google Ads Grant and broader digital strategy to help the organization reach people searching for support, while also providing web and content support at a reduced cost.

the lavender initiative (2026)

The Lavender Initiative is a 501(c)(3) nonprofit founded by Angelica Tucker, providing trauma-informed prevention and early-intervention support for healthcare workers, veterans, first responders, and other high-stress helping professions. Through programs like Code Lavender-style peer response, the Mobile Rapid Decompression Cart, and PulseCheck IGY6, the organization is building practical, accessible pathways for decompression, connection, and support, before stress becomes crisis.
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What B&G Did:
B&G Collective partnered with The Lavender Initiative on a pro bono homepage refresh, helping translate their program model into a clear, credible front door for hospitals, funders, and the people the organization serves.

our approach

Purpose-Driven Work, Held to the Same Standard

We don’t offer “discount marketing.” We offer strategic support, tailored solutions, and hands-on help, delivered with the same standard of excellence we give to paying clients.Some of our nonprofit engagements are pro bono. Others are provided at reduced cost. All are based on alignment with our values and capacity.
start today

Let’s Amplify Your Mission, Together

We offer a limited number of free growth consultations for mission-driven organizations each quarter. Whether you need help with Google Ads Grants, branding, content strategy, or website support, we’re here to help amplify your impact.