lead gen

Lead Generation Built to Book, Not Just Click.

We don’t run ads for attention. We build performance-first campaigns that bring in qualified leads, track every conversion, and scale your results.

Why Our Lead Gen Works

A Whole System, Not Just Ads

Set the tone for how your service is different: ROI-focused, optimized for value, and strategic at every level. Most agencies talk about “brand awareness” or “clicks.” We care about booked jobs, closed deals, and cost-per-acquisition.

We build lead generation systems that:

Attract high-intent leads.

Convert them with compelling offers and sharp creative

Track every call, form, and click

Report ROI, not vanity metrics

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our process

How We Build Your Lead Machine

1. Discovery & Goal Alignment

We start by understanding your business, margins, and sales flow. The goal? A strategy that generates profitable leads, not just volume.

2. Offer & Funnel Development

We help shape the right offers, call-to-actions, and conversion paths. From Google Ads to landing pages, it all works together.

3. Campaign Buildout

Custom campaigns designed to capture high-value leads:

Search & Local Ads (Google Ads Partner certified)
Display, Retargeting, and Meta Lead Gen Campaigns
Ad copy + visuals written to convert, not just look good

4. Tracking Setup

We implement call tracking, form tracking, and conversion attribution so you know exactly what’s working, and what’s wasting your budget.

5. Optimization & Reporting

We monitor performance daily and make weekly adjustments to lower costs, improve quality, and scale winning campaigns.

ROI-Driven, Not Awareness-Based

This isn’t about impressions. It’s about income.

Everything we do is focused on one question: are we making you money?

Lead quality

Call duration and conversion

Overall ROI on your ad spend

Cost per lead

Revenue contribution from campaigns

No guesswork. No vague KPIs. Just clear results.

Google & Meta Ads

Certified to Perform. Experienced to Deliver.

Truly experts in marketing! I don’t know how they did it, but since B&G has been assisting in my businesses marketing, we have consistently seen increases in our sales numbers.

Jerry C.

Owner/Operator

As a Certified Google Ads Partner, we meet the highest standards for performance, budget management, and results on the platform.

Our team also brings deep experience running Meta lead generation campaigns across Facebook and Instagram, using strategies like local awareness, lookalike targeting, retargeting, and creative optimization.

Whether your audience is searching on Google or scrolling through Instagram, we know how to reach them—and move them to act.

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Let’s Build Your Growth System

Your next client isn’t going to show up on their own. Let’s go get them.

book a free consultation

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talk to a strategist