.webp)
In the remodeling world, there’s always a new piece of advice making the rounds. “Invest in SEO.” “Go all-in on Facebook.” “Post more content.” Most of it sounds good, and almost none of it holds up once you start measuring actual results.
After running campaigns for remodelers across the country, I’ve seen one pattern repeat itself. The remodelers who grow consistently aren’t chasing trends. They’re building systems that turn marketing dollars into booked jobs. And while most agencies want to sell you on content plans or social calendars, the truth is much simpler: the remodelers winning in 2025 are doing it by mastering intent, tracking every dollar, and scaling what works.
This isn’t theory. It’s what I’ve watched happen inside real companies spending between $3,000 and $15,000 a month on marketing.
A few years ago, everyone wanted to be everywhere. Remodelers were told they needed a Facebook strategy, an SEO strategy, a content strategy, and a YouTube presence. What they ended up with was a diluted effort across five platforms and no measurable return from any of them.
The problem isn’t effort. It’s alignment. Remodeling is a considered purchase, not an impulse buy. Homeowners don’t scroll past a bathroom photo and decide to spend $60,000. They go to Google, type a question, compare companies, and make a short list of who to contact.
That’s where the opportunity still lives. Google remains the only channel where buyer intent and timing meet in the same place.
In 2025, most of the remodelers I work with see between 70 and 90 percent of their qualified leads come through Google. When we track performance by source, the same pattern appears: SEO brings a handful of organic leads, Facebook delivers curiosity clicks, and Google Ads produce booked consultations.
A remodeler in Richmond ran $7,800 per month in Google Ads last fall targeting “kitchen remodel Richmond VA” and “bathroom remodel Chesterfield.” Those two campaigns alone generated 48 form submissions, 32 phone calls, and $118,000 in booked work.
The same remodeler tested Facebook with a $3,000 budget. After four weeks, they had dozens of comments and no closed projects. The leads weren’t bad people they were just early in the thought process.
That’s the difference between attention and intent. Facebook sells attention. Google captures intent.
When someone searches “kitchen remodel cost near me,” you aren’t convincing them to care. You’re meeting them at the point of decision.
Most remodelers don’t have a marketing problem. They have a measurement problem. If you can’t tell which channel produced the lead that became a client, you can’t make informed decisions about your spend.
Every remodeler should know three numbers:
A healthy remodeler aiming to scale will typically target an LTV:CAC ratio of at least 3:1. That means for every $1 you invest in marketing, you’re getting $3 back in gross profit. Anything less than that and growth becomes guesswork.
You can only calculate those numbers if your campaigns are tracked correctly. That’s why we tie every lead source back to its origin: search term, ad, and page visited. Google Ads makes this process clean. You can see the exact keyword that produced a $120,000 kitchen project and decide whether it deserves more budget.
When your data is accurate, your marketing stops feeling like gambling and starts feeling like management.
SEO still matters, but not in the way many agencies sell it. Ranking for “kitchen remodel trends 2025” doesn’t move the needle for a business that needs calls this quarter.
For remodelers, SEO works best as a support layer—it builds credibility for your brand, strengthens your ad quality scores, and gives prospects a reason to trust you after they click. But it’s not a lead engine on its own.
The same goes for social media. It’s a great tool for community awareness and retargeting. A homeowner who found you through Google may follow you on Instagram to watch your project updates. That content keeps you top-of-mind while they plan their next project. But if you rely on social posts to create first-touch leads, you’ll spend months building awareness that never turns into booked work.
Both SEO and Facebook have value, but neither replaces a strong Google strategy. They’re supplements, not foundations.
Once you’ve built a system that drives consistent leads, the next variable is speed. Remodeling leads go cold faster than most owners realize. Homeowners typically reach out to two or three companies within an hour. Whoever answers first usually gets the meeting.
We track this metric across campaigns, and it’s remarkably consistent. Remodelers who respond within five minutes of a Google inquiry see conversion rates three to four times higher than those who respond after an hour.
If your sales process still depends on an email notification that sits in someone’s inbox, you’re losing revenue in silence. The fix is simple: automatic lead notifications, call routing, and calendar booking links. Every lead that comes in from a Google Ad should trigger an instant response—by text, call, or both.
The companies who master this process rarely need more leads. They just close the ones they already get.
A marketing system is not a collection of tactics. It’s a predictable machine that connects every stage of the customer journey. Our full write up of the entire Remodler's Local Lead Gen Advertsing system can be found here - The Mega Guide To Lead Gen Advertising For Remodelers.
For remodelers spending $3,000 to $15,000 a month, the most effective system we’ve built looks like this:
1. Google Search + Local Campaigns
Target high-intent keywords like “bathroom remodel cost,” “basement finishing,” and “design-build contractor near me.” Focus on location targeting within 20–30 miles of your service area. Check out our guide to the Local Service Ads and Google Ads platforms to learn more about how to structure these systems.
2. Conversion-Optimized Landing Pages
Each ad group leads to a page with a single goal: book a consultation. Include clear pricing ranges, gallery photos, testimonials, and a visible contact form.
3. Call and Form Tracking
Use unique phone numbers for each campaign and tag every form submission by ad group. This reveals which campaigns produce paying clients, not just leads.
4. Retargeting Layer
Re-engage website visitors on Google Display and YouTube. These ads cost less than $1 per click and keep your brand visible during the decision window.
5. Lead Nurture Automation
If someone fills out a form but doesn’t schedule, send a short email or SMS sequence with past project examples, timelines, and FAQs. It reactivates interest without more ad spend.
This system isn’t glamorous, but it works because it’s built around how homeowners actually buy.
Across the remodelers we worked with in 2024, the average cost per lead from Google Ads was $140. Average booked revenue per lead closed: $11,200.
Even after management fees and overhead, most saw a 4:1 return on ad spend. That means a $10,000 monthly marketing budget reliably generated $40,000 in gross profit.
By comparison, Facebook and organic SEO campaigns averaged less than 2:1 returns during the same period.
The numbers tell a simple story: if your goal is predictable revenue, Google Ads remain the highest performing marketing channel for remodelers.
The modern remodeler doesn’t need to become a marketer. They need to understand how to manage a marketing system.
That means knowing how to read reports, identify which channels are performing, and hold vendors accountable to actual numbers. The owners who treat marketing as a controllable part of their business—not as an expense they “hope works”—are the ones scaling past $3 million in annual revenue.
One of my clients, a design-build firm in Maryland, started with a $6,500 ad budget. By their third month, they had booked $180,000 in work directly attributed to Google Ads. We increased spend to $10,000, then layered in retargeting and automated follow-ups. Their close rate grew by 27%, and their cost per booked job fell by 22%.
That kind of outcome doesn’t come from luck. It comes from precision and process.
Remodeler marketing isn’t about doing everything. It’s about doing the right things in the right order. Start by measuring your numbers. Then fix your lead response time. Then build a repeatable Google system that tracks from click to client.
Once those pieces are in place, SEO and social can support the system instead of distracting from it.
If you have a marketing budget between $3,000 and $15,000 a month, the question isn’t whether you can afford to run Google Ads. It’s whether you can afford not to.
Every remodeler has the same challenge: finding steady, high-quality leads. The difference between the ones who stay stuck and the ones who grow isn’t effort—it’s focus.
Start where the intent lives. Start on Google.
Q1: Are Google Ads too expensive for remodelers?
Not when they’re managed correctly. The average remodeling lead from Google Ads costs between $120 and $200, and the average closed project generates $10,000 or more in gross profit. For remodelers spending $3,000 to $15,000 a month, Google Ads consistently deliver the strongest ROI of any channel.
Q2: Should remodelers still invest in SEO?
Yes, but strategically. Use SEO to strengthen your brand presence and support your Google Ads efforts. Focus on optimizing service pages, local listings, and project galleries rather than chasing broad blog keywords.
Q3: Do Facebook Ads work for remodelers?
They work best for retargeting. Facebook keeps your brand visible after a prospect has already visited your site or clicked an ad, but it rarely drives first-touch conversions on its own.
Q4: How soon can a remodeler see results from Google Ads?
Most remodelers see measurable leads within 30 days and consistent data within 60. Unlike SEO, Google Ads begin generating activity as soon as the campaign goes live.
Turn tactics into traction with a strategy built to perform, no guesswork, no fluff, just results.
