(List of Agencies Below)
If you’re a remodeling company, choosing the right marketing and advertising agency can feel like trying to pick the right subcontractor for a complex build, you’re surrounded by options, but very few can actually deliver the craftsmanship you’re paying for.
Digital advertising for remodelers isn’t generic “run some ads” work. It involves high-intent Google Search campaigns, conversion-optimized landing pages, Local Services Ads management, remarketing strategy, audience segmentation, and local SEO that reinforces every click you pay for. If an agency doesn’t understand the homeowner journey—or the economics of remodeling margins, they’ll burn budget fast.
This guide breaks down what remodelers should look for in a digital ads partner, the red flags, the agencies that tend to perform well, and why the difference between strategists and specialists matters more than ever in 2026.
Homeowners today research remodelers extensively online. According to Google, 76% of consumers research a business online before ever engaging with it.¹ And when it comes to paid search, intent-based channels like Google Ads still deliver the highest conversion rates across digital advertising formats.²
This means the right agency can do more than “get you leads”, it can reliably influence the exact moments homeowners decide who to trust.
But here’s the truth most remodelers learn the hard way:
Not all agencies understand remodeling.
Not all agencies understand lead quality.
And very few understand both.
That’s why choosing correctly matters.
Some agencies maximize lead volume because it looks good on a report—even if the leads are junk. Remodelers end up wasting their time chasing DIYers, renters, tire-kickers, and price shoppers.
Many agencies sell you on a polished strategist… then assign your account to a junior “specialist” or an outsourced team overseas. That’s fine for e-commerce, but not complex $20k–$150k projects requiring nuanced strategy.
A remodeling company’s profitability depends on:
If an agency cannot articulate these factors, they cannot optimize for the right outcomes.
Many agencies report:
Clicks
Impressions
Engagement
And don't Report
Revenue
Profit per lead
Cost per booked job
Data without business context is noise.
Before the ranked list, here’s what separates real performance agencies from the “set-it-and-forget-it” shops:
A good agency asks:
If they don’t ask these questions, they aren’t building a system. They’re buying clicks.
This includes:
The agency should prove which ads produced real leads—not just traffic.
The most effective remodeler marketing systems blend:
A top-tier agency knows how these channels work together.
You should expect:
If an agency avoids numbers, run.
Most remodelers don’t realize this—but agencies generally operate under two models:
This is where:
This model works for simple industries.
It does not work well for $50k kitchen conversions or $200k additions.
This is where:
At B&G Collective, the team is small, US-based, and formed by strategists with over $65M in managed digital advertising spend across the last decade. Smaller teams create bigger value because there is no middle layer—only experts.
This is a massive differentiator for remodelers who need expertise, not interns.
Below is a ranked list based on industry specialization, strategic depth, transparency, and track record in home improvement. This list is by no means comprehensive, (and yes... B&G is on the list because we've built our service offering specifically around the remodeler and builder business model)
Specialty: Remodeling companies, builders, and home improvement brands
Strengths:
B&G is built for remodelers from the ground up, not retrofitted from generic PPC offerings. If you want a partner who understands the economics of remodeling and builds a true pipeline system, this is the top choice.
Specialty: Home services marketing
Ideal for: Larger home-service companies seeking a robust technology platform with a wide range of digital solutions
Notes: Known for offering a full-service marketing suite and strong automation tools.
Specialty: Marketing for home services and construction trades
Ideal for: Remodelers seeking data-driven strategies, analytics, and multi-channel marketing
Notes: Well-recognized for analytics reporting and holistic marketing programs.
Specialty: Remodelers & custom home builders
Ideal for: Firms that want inbound marketing paired with long-term content strategies
Notes: Strong educational content and CRM-integrated marketing systems.
Specialty: Broad digital marketing services with home-service capability
Ideal for: Remodelers wanting access to a large agency with many service offerings
Notes: Known for proprietary software tools and national-level marketing support.
Which leads to the biggest learning:
The right agency can transform your pipeline.
The wrong one can slow your growth for years.
If you're a remodeling company that values:
Then B&G Collective is built for you.
Google Ads, LSAs, Meta Ads, and Local SEO all work together when properly managed. B&G builds the system, runs the campaigns, and ensures every dollar you spend works harder.
For More insights from B&G on Google Ads, Digital Marketing and more check out these resources we've previously covered:
The ENTIRE Tactical Marketing Library - https://www.bgcollective.com/knowledge/solutions-lab
The Remodeler's Mega Guide to Lead Generation - https://www.bgcollective.com/solutions-lab/lead-generation-for-remodeling-companies-n
How Remodeler's WIN With Google Ads: https://www.bgcollective.com/solutions-lab/google-ads-for-remodelers-wins
The Homeowners Digital Buyer's Journey: https://www.bgcollective.com/solutions-lab/digital-marketing-for-remodeling-the-complete-homeowner-journey-and-marketing-blueprint
Turn tactics into traction with a strategy built to perform, no guesswork, no fluff, just results.
