The remodeling market in 2025 is more competitive than ever. Homeowners are searching online before they ever pick up the phone, and they aren’t calling the first contractor they find—they’re calling the one who shows up with clarity, trust, and relevance. That’s why Google Ads has become the most consistent lead engine for remodelers who want steady, profitable growth.
At B&G Growth Marketing, we manage campaigns for remodeling companies ready to scale, and the difference between a campaign that drives daily quote requests and one that quietly burns budget usually comes down to strategy, not spend.
Let’s walk through how the best-performing remodeling firms are using Google Ads to turn search intent into signed contracts.
Five years ago, online marketing for remodelers was about visibility. Today, it’s about intent. Homeowners are searching for answers like:
Every one of those searches represents a ready-to-hire homeowner. Google Ads lets you position your business right at the top of those searches—above organic results, above directory listings, and above competitors relying on slow SEO tactics.
In our campaigns, about 72% of all booked remodeling consultations come from high-intent search terms that include a city or project type. That’s the precision advantage Google Ads gives remodelers.
We don’t run generic ads that say, “We remodel homes.” Instead, we map campaigns around specific homeowner journeys. For example:
Each campaign uses hyper-local targeting, custom ad copy, and a dedicated landing page built around the exact problem that homeowner is trying to solve. The result? Leads that convert at 18–25%, compared to the national remodeling average of 7%.
A strong Google Ads campaign doesn’t start with a massive budget. It starts with clarity. Remodelers typically begin with modest daily budgets, test keyword performance for two to four weeks, then scale into what’s driving profitable leads.
Here’s what we see across our client portfolio:
Budget isn’t what drives results—data does. We optimize every campaign weekly to reduce wasted clicks, improve quality scores, and align spend with your highest-value service areas.
H2: The Landing Page That Converts Clicks into Calls
Too many remodelers send paid traffic to their homepage. That’s like showing up to a design consultation with no plans. A well-structured landing page should instantly confirm three things for a potential client:
Our top-performing remodeling landing pages usually include:
These pages regularly convert at 20% or higher, especially when combined with remarketing ads to re-engage site visitors.
Advanced Targeting: Precision Over Volume
With today’s machine learning tools, Google Ads can pinpoint who’s ready to remodel. The most effective remodeler campaigns use a blend of:
This precision cuts cost per lead by 30–40% and ensures your ads appear only to serious homeowners.
Every week, we review metrics like:
Then we make micro-adjustments: pausing underperforming keywords, shifting ad spend to better time slots, and testing new ad copy based on homeowner behavior patterns. Those incremental optimizations compound into major ROI gains.
A design-build client in Colorado came to us spending steadily on Google Ads but generating inconsistent results. We audited their campaigns and found:
We rebuilt their campaigns around separate service categories, localized the ad copy, and implemented call tracking. Within 60 days:
That’s what happens when Google Ads strategy mirrors homeowner intent instead of relying on generic exposure.
H2: Google Ads Isn’t Set-and-Forget
A remodeler’s digital presence should evolve as fast as homeowner behavior. We audit every campaign weekly, focusing on:
Google Ads isn’t magic—it’s maintenance. But when maintained correctly, it becomes the single most reliable source of booked projects for remodelers. Google Ads is also meant to be utlized as a part of a larger system that every remodeler or design build firm NEEDS to have dialied in. I took a week to put together a massive guide on how each remodeling co needs to tackle their system. Heres the writeup - (dont tell your competitors) The MEGA Guide to Lead Gen Advertising
The best remodeling firms don’t rely on luck or referrals alone anymore. They compete in the search results where homeowners are already ready to hire. And the remodelers who win that space aren’t guessing—they’re tracking, testing, and refining their Google Ads strategy every week.
If you’re ready to replace unpredictable referrals with a predictable lead flow, our team at B&G Growth Marketing specializes in exactly that. We build, manage, and optimize Google Ads campaigns for remodelers who want measurable growth, not marketing fluff.
How much should a remodeler spend on Google Ads?
Most remodelers start with modest, test-based budgets that can be scaled within 6–8 weeks based on performance data.
Are Google Ads better than SEO for remodelers?
They work best together. Ads deliver immediate leads, while SEO builds long-term visibility. A balanced approach protects you from slow seasons.
What’s the average cost per remodeling lead on Google Ads?
Across the U.S., $90–$160 per qualified lead is typical. Local Service Ads (LSAs) can bring that down to around $70 per verified call.
Can Google Ads target only homeowners in my area?
Yes. Geo-targeting limits ad visibility to your exact service areas, neighborhoods, or zip codes.
Do Google Ads really work for remodelers?
When campaigns are built around homeowner intent and tracked correctly, yes. It’s still the highest-converting paid channel for remodelers in 2025.
Turn tactics into traction with a strategy built to perform, no guesswork, no fluff, just results.
