Google Ads for remodelers & home builders

Google Ads, built to book real jobs.

High-intent homeowners are searching for your services right now. We put you in front of them and track every dollar back to booked work.
NAHB logo with house roof outline above text National Association of Home Builders.
Hexagonal badge stating Top Digital Design Company, Clutch, Non-Profit Richmond.
Google Partner logo
Hexagonal badge stating Top Advertising Company Clutch for Consumer Products & Services Richmond.

The system in three steps

  • Step
one:

    Homeowner searches "kitchen remodeler near me" or "home addition contractor," they're ready to hire.

  • Step
Two:

    Clicks your ad Your business shows up first. Not a directory. Not a competitor. You.

  • Step
Three:

    Lands and calls They hit a page built to convert, not just look good, and they call you directly.

Website landing page on laptop showing project request form, remodeling services, and customer consultation image.
Built to convert, not just look good.

The landing pages behind every campaign.

A great ad gets the click. What happens next is what separates a wasted budget from a booked project. Every landing page we build is designed around one goal: turning a high-intent search into a phone call.

See more of our work
See more of our work

Search

click

land

call

Book

Why most remodelers waste money on Google Ads

Wrong clicks. Quiet phones. Wasted spend. Most remodelers who've tried Google Ads got burned by a bad build. The platform works. The setup just has to match it.

Get Started
Get Started

How Google Ads actually works for a remodeler

When a homeowner searches "kitchen remodeler near me," the businesses at the top are running ads. That's your spot. You only pay when someone clicks, and we make sure it's the right someone. Homeowners in your market, ready to hire. Then we build the page that converts the click into a call and the tracking that ties it back to real revenue.

our process

How We Build Your Lead Machine

1. Discovery & Goal Alignment
We start by understanding your business, margins, and sales flow. The goal? A strategy that generates profitable leads, not just volume.
2. Offer & Funnel Development
We help shape the right offers, call-to-actions, and conversion paths. From Google Ads to landing pages, it all works together.
3. Campaign Buildout
Custom campaigns designed to capture high-value leads:
  • Search & Local Ads (Google Ads Partner certified)
  • Display, Retargeting, and Meta Lead Gen Campaigns
  • Ad copy + visuals written to convert, not just look good
4. Tracking Setup
We implement call tracking, form tracking, and conversion attribution so you know exactly what’s working, and what’s wasting your budget.
5. Optimization & Reporting
We monitor performance daily and make weekly adjustments to lower costs, improve quality, and scale winning campaigns.
From their words, not ours.

How We Build Your Lead Machine

A Nashville luxury remodeler with an average project value of $71,000 was tired of fielding leads that didn't match their work. Price-sensitive inquiries, small jobs, wasted sales calls. We built a Google Ads system designed to filter, not just broadcast. Targeting high-intent keywords tied to premium services, restricted to affluent Nashville neighborhoods, with ad copy that signaled quality over price.

The result was a pipeline of homeowners ready to invest, not just inquire.

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The stats

98 qualified leads per month $142 cost per lead 2% marketing cost as a percentage of project value

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Get Started
Get Started
The numbers don't lie.

Here's exactly what we build for you

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Campaign strategy & buildout

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Weekly optimization & ROI reporting

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Call & form tracking setup

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Conversion-built landing pages

FAQ

Common
questions,
transparent
answers

How long until I see results?

Honest answer: Google Ads takes time to work the way it should. We ask for a 90 day commitment because that is how long it realistically takes to build the campaign, gather enough data to optimize it, and start seeing consistent qualified leads coming through. Most clients begin seeing early activity within the first 30 to 60 days, but the system hits its stride closer to day 90. If anyone is promising you leads in week one, that is a red flag, not a selling point.

What if marketing hasn’t worked before?

It usually comes down to one of three things: the wrong platform, the wrong setup, or no tracking to know what was actually happening. We start by finding out which one it was, then build from there.

How much should a remodeler spend on Google Ads?

 It depends on your market, your goals, and what a booked project is worth to you. Most remodelers we work with start between $4,000 and $6,000 a month and scale from there. Use our budget calculator to get a number specific to your market.

Do I need a new website to run ads with you?

Not always. We evaluate your current site first. If it can convert traffic we'll work with it. If it's losing you leads we'll tell you that honestly and talk through options.

Do Google Ads actually work for remodelers?

Yes, when they are built correctly. The remodelers who write off Google Ads usually ran broad campaigns with no landing page and no tracking behind them. When the campaign, the page, and the tracking work together the math changes significantly. Our Virginia design-build case study is a good example of what that looks like in practice.

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Let’s Build Your Growth System

Your next client isn’t going to show up on their own. Let’s go get them.