Digital marketing for design-build firms

You design and build one-of-a-kind spaces. Let's get you in front of the clients ready to commission one.

Google Ads, Meta ads, websites and brand built into one system that brings in the design-build projects worth taking, through a decision that takes months and requires a level of trust most marketing never earns.
Wooden framing of a new home under construction in a suburban area with clear blue sky.
The real problem. and the real fix.

Great design-build work deserves to be seen by the people who can afford to it.

Architect referrals, past client recommendations, the occasional inbound inquiry: each one works until it doesn't. They're projects you wait for, not a pipeline you own. Getting to the next level isn't about finding one more referral source. It's about being the firm a homeowner finds early, stays aware of, and trusts by the time they're ready to commit to a project of this scale.

The design-build firms winning in their markets aren't better connected than you. They just stopped waiting and built a system that keeps them in front of the right clients through the entire decision.

Picture the version of your business that runs on that system.

Red plus sign symbol on white background.

A predictable flow of design-build projects you actually want to take.

Red plus sign symbol on white background.

Clients who found you first and trusted you before they called anyone else.

Red plus sign symbol on white background.

A brand that looks like the caliber of work you produce.

Red plus sign symbol on white background.

Marketing that is tied back to signed contracts.

The ads bring the homeowner in. The brand keeps you in the running. The tracking tells you what turned into a signed project. That's the system.

From a client who'd know.

From spinning his wheels to a pipeline he controls.

Max runs Revival Construction out of Charlotte, North Carolina, specializing in large-scale renovations, additions, and custom builds. Before B&G he was spending hours managing his own ads, getting few leads, and the ones that came in were unqualified. Here is what changed.

"Where we had a huge emphasis on architects and designers feeding us business, we were able to start to control that front-end process and control that lead flow with the help of B&G."
‍

Max, Owner, Revival Construction, Charlotte NC

Red plus sign symbol on white background.

the stats

1. $500K average project value
2.Qualified leads through Google Ads and retargeting
3. Architect referral dependency replaced with owned lead flow

WE KNOW YOUR NUMBERS.

WE WORK WITH RESIDENTIAL CONSTRUCTION
COMPANIES, full stop.

We know your margins. We know your sales cycle runs six to twelve months, not a week. We know what a $200K design-build inquiry is actually worth and what it costs to earn one. We know the difference between a homeowner with land, a vision, and a real budget, and someone who likes the idea of a renovation someday.

We know that losing a design-build project to a competitor is not just a lost job. It is a lost relationship that could have compounded into referrals, additions, and repeat work for years.

That is not something you can fake. It comes from only ever working in one world.

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FAQ

Common
questions,
transparent
answers

Do Google Ads actually work for design-build firms?

Yes, when they are built around how a design-build buyer actually decides. The mistake most firms make is running a campaign built for a quick transaction against a buyer who takes six to twelve months to commit. When the campaign, the landing page, and the nurture sequence match that decision arc, the platform works extremely well for design-build.

How is this different from the agency that burned us before?

Most agencies run the same playbook for a design-build firm as they would for a general contractor. They chase clicks, count form fills, and call it a pipeline. We build around the full decision arc, from the moment a homeowner starts researching design-build as a model all the way through to a signed contract. And we track signed projects, not just inquiries.

How long until we see results?

Most design-build firms see early consultations within the first couple of months. Signed contracts follow as the campaign matures and the nurture sequence builds familiarity with your firm over time.

Do we need a new website to work with you?

Not always. For design-build firms the website carries more weight than for most trades because homeowners study it across months of deciding. We will assess whether yours holds up to that level of scrutiny or whether it is costing you projects you should be winning..

How much should a design-build firm spend on marketing?

It depends on your average project value, your market, and how many signed projects you want this year. We build the budget around that. Use our Google Ads budget calculator in the footer to get a starting number specific to your market.

start today

Ready to build a pipeline that works as hard as you do?

Let's build a system that brings the right design-build clients to you, through the entire decision, every month.