Google & Meta Ads

Turning Referral Overflow Into a Predictable Pipeline of High-Value Projects - Cornerstone Construction

001 - TYPE
Google & Meta Ads
002 - SUMMARY
Cornerstone Construction represents an ideal client that we’ve kinda identified in 2026. kinda like revival. i wanted to add a fictional client like this because while we do nothave a ton of these guys right now we want more of them, so this case study will be a good addition. “cornerstone construction” is a kinda common name for rremodelers theres like 20 on Google business so it should be fine to use the name. See mockups for project proof section.
003 - PLATFORMS
Google Ads, Meta Ads, CallRail, Webflow
004 - YEAR
2026

Project Proof

Brand website page in a mockup style.
Brand website page
Brand website page

key points

The Case

Cornerstone Construction builds the kind of work that runs well into six figures and takes time to deliver: home additions, whole-home renovations, and primary suites. Like most design-build remodelers, the business was carried by referrals, which meant no control over how many projects came in, how big they were, or when. The goal was not more leads. It was a steady flow of the right ones, qualified homeowners ready to invest in serious work, without the small, price-shopping jobs that drain a sales team.

Red plus sign symbol on white background.
~$145 Cost Per Qualified Estimate on High-Value Additions
Red plus sign symbol on white background.
Largest Projects, Lowest Lead Cost: Additions & Whole-Home Beat Kitchen & Bath CPA
Red plus sign symbol on white background.
Qualified Demand on a Focused Budget, Built to Filter Out Small Jobs
"We stopped paying for every lead and started paying for the right ones. The projects coming in now are the ones we actually want to build."
B&G Collective
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