I’ll be honest, I don’t love posting on social media. My personal accounts have been inactive for years. But when it comes to business visibility, I pay attention to what actually drives leads.
And if Google says it’s going to start ranking short-form Instagram content, that’s something worth taking seriously.
If you care about SEO for contractors, builders, or home services, you now have another surface to rank—without writing a single blog post.
Historically, Instagram content was blocked from being indexed. Google may have occasionally picked up reels or profile pages, but it wasn’t consistent. That changes this July.
Now, if you run a professional account and enable the setting, your content can be indexed and ranked just like any other piece of content on the web.
This means your before-and-after reels, job site walkthroughs, and process videos have a shot at showing up in local search results.
Someone searching for “bathroom renovation Richmond” or “modern home builder VA” might find your Instagram post—not just your website.
Let’s say you build custom decks. You’ve been posting photos and videos of your projects, but none of that content has helped your Google presence.
Now it can.
Visual content that speaks directly to user intent—like a 30-second video showing the installation process, has the potential to outrank static web pages. This is especially true for local, visual, or project-based searches.
If you’re in construction, landscaping, design, or remodeling, this is your moment. Instagram for home services isn’t just about aesthetics anymore—it’s a discoverability tool.
This shift isn’t random. It’s driven by how Google’s AI is evolving.
Search is becoming multimodal, meaning Google is blending text, visuals, and user behavior to determine what content ranks. If a user stops scrolling to watch your reel, that signal now carries weight.
Google doesn’t just want answers. It wants engagement, usefulness, and clarity. If your reel answers a question or shows a solution better than a blog post, it might take the top spot.
This is why SEO for builders and service-based businesses is no longer just about keywords—it’s about delivering value through format and intent.
Here’s how contractors and home service brands can make Instagram work as part of a modern SEO strategy:
Two weeks ago, we launched our new Instagram page and started posting more intentionally. We’re sharing growth marketing insights, campaign strategy breakdowns, and what we’re learning as SEO keeps evolving.
Not because we want more likes, but because visibility is shifting, and we’re adapting right alongside our clients in the trades, services, and local business sectors.
Check us out on IG: instagram.com/bg_growthmarketing/
We don’t just track trends, we help you act on them. Let’s build a strategy that moves with the market.