This Charlotte, North Carolina design-build remodeler builds the kind of work that runs well into six figures and takes months to deliver: home additions, whole-home renovations, primary suite builds, and second-story overbuilds. The business was healthy and well-regarded, but it ran entirely on referrals and word of mouth. That meant no control over project size, project type, or timing. Volume moved when the network moved, not when the business needed it to. There was no paid acquisition of any kind, no Google Ads, no Meta, and no tracking to show which marketing produced which conversation. For a remodeler doing high-value, long-cycle work, that is the quiet ceiling: the work is excellent and the reputation is real, but growth is capped at the speed of the network.
We built a Google and Meta Ads system designed to act as a filter. Google Ads captured high-intent searches tied only to the premium project types the business wanted, home addition contractors, design-build, whole-home renovation, with tight geo-targeting around the Charlotte service area and landing pages that spoke to additions and whole-home work rather than a generic remodeling pitch. Meta ran alongside it across a warm retargeting layer and a cold lookalike layer, reaching homeowners earlier in their planning and keeping the business in front of them. CallRail tied it together, assigning tracking numbers only to visitors arriving from paid traffic so every paid call was attributable to source. The account went live in late March on a focused monthly budget of around $5,000. By its first full month it was producing qualified project conversations, and by month two it found its stride: roughly 46 preliminary estimate requests in a single month, with the qualified requests skewing heavily toward exactly the kind of work the business is built for, multiple home additions and overbuilds, second-story and basement additions, whole-home renovations, and primary suite builds, including several inquiries describing additions in the $300,000 to $500,000 range. This was not a flood of small jobs padding a lead count. Within 60 days the constraint flipped: the question stopped being where the next project would come from and became how to keep up with the qualified estimate requests coming in.
No sales pitch. Just a strategy you can use.
