Facebook Lead Ads are one of the easiest ways for contractors to start generating inquiries online. Instead of sending users to a landing page, Facebook allows them to fill out a form directly inside the app. It’s quick, convenient, and removes friction — which is why Lead Ads can produce a high volume of responses.
But for contractors, more leads doesn’t always mean better leads. Facebook Lead Ads work best when used strategically, with the right follow-up systems in place.
This makes Lead Ads a tempting choice for contractors looking to build a pipeline fast.
Facebook Lead Ads can be powerful, but they should rarely be the only channel. For contractors who want consistent, high-intent leads, Google Ads remains the cornerstone. Lead Ads should be treated as a supplement — a way to fill the top of the funnel and create more opportunities, while Google Ads and LSAs capture homeowners who are actively searching and ready to book.
The simple power of Facebook Lead Ads is their ability to generate volume. But volume without strategy leads to frustration. For contractors, the key is pairing Lead Ads with a system that nurtures prospects until they’re ready to hire — and balancing that with Google Ads to ensure a steady flow of intent-driven projects.
At B&G Growth Marketing, we help contractors design ad systems that combine Facebook’s reach with Google’s precision, so every dollar invested leads to growth.
If lead quality and ROI matter to your business (and they should), then you can’t afford to let your ads run blind. Offline conversion imports are the single most underused—and arguably most valuable—feature in the Google Ads toolbox for service businesses.
This is what separates pros from dabblers. It’s the difference between paying for leads and investing in customer acquisition systems that refine themselves over time.
You don’t need to chase the newest ad format or growth hack. You just need to teach Google what a good customer looks like—and filter everything else out. Offline conversion imports do exactly that. Implement this once, and within a few weeks your ads will hit harder, your sales team will breathe easier, and your marketing dollars will stop going to waste.
Welcome to smarter performance.
Turn tactics into traction with a strategy built to perform, no guesswork, no fluff, just results.
