Facebook Lead Ads make it easy for contractors to generate inquiry volume, but lead quality depends heavily on intent and follow-up. This guide explains where Facebook Lead Ads fit in a contractor’s growth strategy and how to use them without sacrificing ROI.
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Facebook Lead Ads are one of the easiest ways for contractors to start generating inquiries online. Instead of sending users to a landing page, Facebook allows them to fill out a form directly inside the app. It’s quick, convenient, and removes friction — which is why Lead Ads can produce a high volume of responses.
But for contractors, more leads doesn’t always mean better leads. Facebook Lead Ads work best when used strategically, with the right follow-up systems in place.
This makes Lead Ads a tempting choice for contractors looking to build a pipeline fast.
Facebook Lead Ads can be powerful, but they should rarely be the only channel. For contractors who want consistent, high-intent leads, Google Ads remains the cornerstone. Lead Ads should be treated as a supplement — a way to fill the top of the funnel and create more opportunities, while Google Ads and LSAs capture homeowners who are actively searching and ready to book.
The simple power of Facebook Lead Ads is their ability to generate volume. But volume without strategy leads to frustration. For contractors, the key is pairing Lead Ads with a system that nurtures prospects until they’re ready to hire — and balancing that with Google Ads to ensure a steady flow of intent-driven projects.
At B&G Growth Marketing, we help contractors design ad systems that combine Facebook’s reach with Google’s precision, so every dollar invested leads to growth.
Turn tactics into traction with a strategy built to perform, no guesswork, no fluff, just results.
