In fast-growing, highly competitive markets like Nashville, serious remodeling companies often find themselves flooded with leads that look good on paper, but drain time, margins, and energy. This premier remodeler was no exception. With an average project value of $71,000, they wanted to stop competing for small, price-sensitive jobs and instead create consistent demand for their most profitable services: luxury kitchens, full bathroom renovations, and specialty construction work. Their referral-heavy system offered no control over project size or homeowner intent, making growth unpredictable and inefficient.
We built a Google Ads system designed to act as a filter, not a megaphone. By isolating high-intent keywords tied only to premium services, restricting visibility to affluent Nashville neighborhoods, and using ad copy that signaled quality over price, the campaign attracted homeowners ready to invest in serious work. With a monthly ad spend of approximately $14,000, the client averaged 98 qualified leads per month at a $142 CPL, resulting in a predictable project acquisition cost of roughly $1,420, or just 2% of project value. More importantly, the sales team spent less time on unqualified calls and more time closing aligned, high-margin projects—proving that smart advertising doesn’t just generate leads, it shapes demand.
No sales pitch. Just a strategy you can use.
