From January 2025 to present, we deployed a capacity-driven Google Ads and Meta retargeting system for a Virginia-based HVAC company focused on profitability, not raw lead volume. Campaigns were segmented by service type, including emergency repairs, full system replacements, and seasonal maintenance, allowing us to control demand based on margin and operational priority. Instead of chasing low-cost tune-up leads, we optimized for the right service mix to keep trucks moving while protecting install capacity and profit.
By synchronizing ad spend with real-time dispatch availability and proactively warming the market ahead of peak season, the campaign delivered predictable demand without overwhelming the business. This approach eliminated feast-or-famine cycles and turned paid media into a controllable growth lever, one that aligned marketing pressure with actual crew capacity and revenue goals rather than vanity metrics.
No sales pitch. Just a strategy you can use.
