How DNC Contracting Turned a Strong Reputation Into a Scalable System

DNC is a Class A general contractor based in Richmond, VA, specializing in residential remodeling and light commercial work. Known for their craftsmanship and attention to detail, DNC had built a strong offline reputation—but lacked a cohesive, scalable system to generate consistent online leads.

For years, they relied on word-of-mouth and repeat clients. But to grow with intention, DNC needed a full lead generation system: one that could deliver qualified prospects predictably and put them in control of their pipeline.

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This was more than a branding or website project—it was a full-scale growth infrastructure build. We designed and implemented an end-to-end system built for conversion, visibility, and scalability.

1. Unified Goal: Qualified Lead Generation

Every element—from brand identity to CRM—was created with one purpose: to attract and convert high-intent prospects. Every asset served that goal with clarity and intention.

2. Conversion-Focused Website

Instead of a typical contractor site, we built a true conversion engine:

• Clear CTAs for quotes and calls
• Trust-building content (testimonials, visuals, licensing)
• Layouts designed to lower bounce rates and increase inquiries

3. Professional Brand Identity

We developed a clean, trustworthy brand system that communicates quality and reliability—helping DNC make the right first impression across all touchpoints.

4. Google Business Profile Optimization

We improved local search visibility by:

• Boosting map rankings
• Driving organic calls and messages
• Showcasing reviews as social proof

5. CRM + Automations

We implemented a streamlined CRM that:

• Captures every inquiry
• Triggers automated follow-ups
• Tracks leads from contact to close

With all systems aligned, DNC now has full visibility and follow-through—no more lost leads or missed opportunities.

With the system now live, DNC Contracting has launched with:

• A professional brand and strategic messaging
• A conversion-optimized website
• A configured CRM with automations
• A Google Business Profile generating early traction

They’re now positioned to confidently launch paid campaigns, knowing every dollar will support a full lead generation funnel—from first click to closed job.

This wasn’t just digital cleanup—it was a business growth system. One that:

• Converts more qualified traffic
• Captures and manages leads efficiently
• Equips the team to close more jobs with less friction

“Sites that look good don’t run a lead gen engine. Effective user experience DOES.”

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