ROI-Focused | Google Partner Certified

Stop Guessing What Google Ads Should Cost You

A free Google Ads budget calculator built for contractors, remodelers, and home services businesses.
Answer four quick questions and get a realistic monthly budget for your market in under two minutes.

Built by B&G Collective, where we manage Google Ads for builders and remodelers across the country.
“You guys are worth your weight in gold.
Chad M.
Parkline Contracting
BUILT FOR CONTRACTORS, NOT E-COMMERCE
MOST CALCULATORS ARE BACKWARDS.THIS ONE ISN'T.
You tell us what you need. We do the math on what it takes to get there.
Your trade
Your service area
Monthly lead goal
Monthly ad spend estimate
Daily budget breakdown
Realistic cost per lead
Grounded in real contractor data. Not a round number you picked because it felt comfortable.
WHAT DRIVES THE COST

FOUR FACTORS THAT DECIDE WHAT YOUR GOOGLE ADS ACTUALLY COST

Two contractors in the same trade can pay wildly different amounts. Here's why.
001

MARKET & COMPETITION

Urban markets cost more per click than rural ones. More searches, more competitors, higher bids. Rural markets are cheaper but have thinner volume, which may mean expanding your service radius to make the spend work.

002

YOUR TRADE

High-ticket trades like custom homes and full kitchen remodels carry the highest cost per click, because one customer is worth a lot. Google knows that. Your competitors know that. That's why those CPCs stay high.

003

Seasonality

HVAC CPCs can double in July. Roofing spikes after storms. Remodeling softens in December. A flat monthly budget ignores all of that, which means you're either overspending in slow months or missing leads in peak ones.

004

AD QUALITY & FOLLOW-UP

Google rewards the most relevant ad paired with the best landing page, and a strong Quality Score can cut your CPC in half. What happens after the click matters just as much. Answering a lead within five minutes converts three to five times better than answering in an hour.

WHAT THIS MEANS FOR YOUR BUDGET:
Your market sets the floor on CPC.
Your trade sets the ceiling on what's worth it.
Seasonality moves your costs more than you think.
Quality and follow-up decide whether you win or overpay.
FAQ

Common
questions,
transparent
answers

How long until I see results?

Many of our clients begin to see a noticeable increase in qualified leads within 30 to 60 days. This is especially true for local contractors and service businesses using Google Ads and SEO together—strategies we specialize in.

What if marketing hasn’t worked before?

That’s often because past efforts were focused on vanity metrics. We build complete lead generation systems tailored to your business goals, industry, and local market so every dollar has a job.

Do you offer a guarantee?

Yes. If you do not see measurable improvement in lead volume or quality within 90 days, we will rework your strategy at no additional cost. We stand behind our performance and your return on investment.

Can I grow gradually?

Absolutely. We support service-based businesses with scalable month to month plans. Whether you are running a lean team or gearing up for expansion, we align with your pace and priorities.